Simon Lichtenberg, originally from Denmark, has been living in Shanghai for 31 years, accumulating a profound understanding of China's development and a deep affection for the city of Shanghai. He can fluently speak Chinese and passionately discuss China's development with Chinese people, as well as speak multiple languages to introduce the opportunities in Shanghai to foreigners.
Encountering Shanghai, staying in Shanghai, falling in love with Shanghai.
Born into an intellectual family, Simon Lichtenberg has always had a strong interest in Nordic design. When he accidentally came across Chinese antique furniture design, he conceived the bold idea of integrating Chinese craftsmanship elements into Nordic design. With a passion for Chinese culture, he came to study Chinese at Fudan University, becoming one of the first international students at the university in 1987. In 1995, after completing his studies in Denmark, Simon Lichtenberg returned to Shanghai to start his business and introduced Nordic furniture to the Chinese market. Since then, he has rooted himself in Shanghai, starting a family and establishing his career. Today, Simon Lichtenberg has found his "Shanghai wife", becoming a "son-in-law of Shanghai", and is enthusiastic about serving the community. He believes that Shanghai is a city with warmth and hopes that more people can personally experience the charm of this city.
Shanghai is not only suitable for living, but also for business.
In 1995, Simon Lichtenberg founded the Trützschler Group, promoting the development of China's imported home furnishing industry. When asked why he chose to develop his career in Shanghai, he candidly stated that it was not only because of his love for China, but also because of his confidence in China's development potential. The key phrase in the report of the 19th National Congress of the Communist Party of China, "high-level opening-up", is deeply understood by Simon Lichtenberg. He believes that China "will promote a greater degree, broader scope, and deeper level of opening-up." He firmly believes that China's business environment will continue to improve, and the implementation of high-level opening-up will provide strong impetus for high-quality development. As a foreign entrepreneur, Simon Lichtenberg has participated in legislative consultations organized by the Legislative Affairs Commission of the National People's Congress four times, including economic laws and regulations. He believes that this is the most vivid embodiment of "people's democracy throughout the process" and will accelerate the economic and social development.
Contributing to the "community with a shared future for mankind"
The report of the 19th National Congress of the Communist Party of China pointed out that "building a community with a shared future for mankind is the common pursuit of people from all countries." One key goal is to achieve "peaking carbon dioxide emissions" and "carbon neutrality", and Simon Lichtenberg has also made efforts towards this goal. With strong support from the Shanghai Municipal Government and the Minhang District Government, he established the Nordic Innovation and Sustainable Development Shanghai Center (NISS), which gathers cutting-edge technologies and expertise in climate change from both Nordic countries and China. NISS is committed to becoming a benchmark for green, zero-carbon, and zero-energy consumption in the Yangtze River Delta region and even in China.
Many companies in China or those planning to enter the Chinese market seek Simon Lichtenberg's guidance when faced with challenges. He hopes to enable more foreigners to understand and comprehend China, and also to encourage more businesses to settle in China. Because this land holds infinite opportunities, one can only truly feel the enormous development potential by experiencing it firsthand.
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